SWOT Analysis

SWOT analysis (alternatively SWOT matrix) is an acronym for strengthsweaknessesopportunities, and threats and is a structured planning method that evaluates those four elements of an organization, project or business venture. A SWOT analysis can be carried out for a company, product, place, industry, or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective (Wikipedia).