God, grant me the serenity to accept the things I cannot change, The courage to change the things I can, And the wisdom to know the difference. (Serenity Prayer, Reinhold Niebuhr)

Issues Priority Matrix

An issues priority matrix is a tool that helps companies prioritize which external factors and issues are the most pressing to address when creating its strategy.

External strategic factors of a firm are those that fall under the HIGH or MEDIUM priority.